Previous Next INDIVIDUALS Stories of people. Who are they? What do I see in them? Women, men, children or seniors, everyone of them is like a unique movie to me. Where light and shadow are interwoven with beauty and strength. It’s a lot about contrasts for me. To challenge myself to see different sides of …
Previous Next BUSINESS-PORTRAITS There is nothing more interesting for me than watching a person truly doing his/her job. When there is no time to pretend to be someone else but trust the flow, inspiration and love in what you are doing are vibrating in the air. The space itself is resonating with you in such …
Previous Next BEHIND THE BRAND Each brand is like the theater. Every time people buy the ticket to the show. And what is the most natural thing here? To know what is happening behind the scenes. Everyone wants to know the hidden life of the show. Everyone wants to look behind the curtains. So, let …
Previous Next LIFESTYLE BRAND Behind every product there is a lifestyle for which the product has been made. If the visual content is conflicting with the main idea behind a brand, the story won’t be credible – nobody will believe in the product. My goal in lifestyle commercial shootings is to feel your business vibe, …
Previous Next LIFESTYLE FOOD Any worthy product, food place or restaurant with a particular message presents a special lifestyle that customers would love to be a part of. Every thoughtful company has to explain how to live with their product, what is it all about. Share the message, find soulmates and friends, not just customers. …
Previous Next FOODSTYLING Food is more than it seems, first of all it’s always a story of people. And food styling is a great tool for writing this story. That’s what I keep in mind working on food styling for shoots. Food is at least a few-times-per-day activity we are into. So, why not to …
Previous Next INTERVIEW-BOOKS “STOLIK” “Everyone has their own table in the corner”, — this phrase very accurately conveys the atmosphere of the project, it’s about keeping the focus on yourself, spending some time with yourself and for yourself. We are all different, somewhat similar, but each has its own story. And over time, we all …
Previous Next BOOKS Making books for me is one of the favorite format of work. It’s a way to preserve something important, a mold of the trinity: time, place and action. Whether it’s your fortune, your family story, brand story, recipe book. It’s like a film, but different. You can touch it, hold it in …
